Pros and Cons of GMO Use - Free Essay Example

Sample details Pages: 8 Words: 2341 Downloads: 7 Date added: 2019/02/15 Category Health Essay Level High school Tags: GMO Essay Did you like this example? Statement of Issue: Genetically modified (GM) foods are a hot topic of debate and have been for over two decades. Currently, there are hundreds of millions of people in third world countries suffering from malnourishment. This is due to the fact that our world’s population is growing far too fast and more food is required in order to sustain it [1]. Don’t waste time! Our writers will create an original "Pros and Cons of GMO Use" essay for you Create order There are various benefits and potential risks associated with the use of genetically modified organisms, and at times the research is not in clear support of one side over the other. One benefit of GM foods is that they can increase crop yields, resulting in higher food production and potential profits for farmers [2]. However, some experts believe that these claims may be either unsubstantiated or overexaggerated and the use of GM foods alone will not solve world hunger; there are more complicated issues involved [3]. Scientific Introduction and Background: The US FDA defines genetically modified organisms (GMOs) as â€Å"animals or plants created through genetic engineering†, or direct and specific manipulation of the organism’s genome [4]. Traditional crop breeding involves the exchange of genes between two plants to create a new plant that has desired traits from one or both of the parent plants. To make this happen, male pollen is transferred to the female flower organs. This type of breeding is limited in that it can typically only be done between similar or related species. To get desired results, it can take a very long time, and even then the desired genes may not exist in compatible breeders. GM technology is novel because it allows for the artificial transfer of desired genes from one plant to another, regardless of breeding capabilities via biotechnology [2]. There are four key steps involved in the creation of a GMO; identifying what gene is of interest, isolating that gene, inserting DNA of that gene into a new organism, and the finally keeping that organism alive and reproducing. In order to identify a gene of interest, the key is often referring back to nature to see what plants are already capable of surviving in the environment the new organism is slated to survive in. for example, in the case of Roundup Ready plants, a gene was isolated from bacteria able to survive adjacent to a herbicide factory and was subsequently implanted into crops, conferring the resistance seen in the original bacteria [4]. In order to isolate the gene, or find the specific DNA sequence of interest, comparative analysis is used to compare genomes of the plant with the desired trait to the plant without the trait in order to find the portion unique to the plant with the trait. This gene is inserted into new plants in one of two ways. A gene gun can be used to insert metal particles coated in DNA from the gene of interest into the plant, where it gets incorporated into the genome. Alternatively, it is possible to engineer a plasmid containing the gene of interest and induce its uptake by bacteria known to invade the plant of interest; the bacteria can then insert the new DNA into the plant’s genome. From there, the new GM crop needs to genotypically checked to ensure that it is expressing the gene of interest, and carefully grown in controlled chambers [4]. Benefits of GM crops include reduced farming costs, increased profits, higher yields, better quality food, and less environmental harm. More specifically, first generation GM crops can decrease production-associated costs via tolerance to herbicides and insect resistance; second generation crops offer more direct benefits to consumers, such as increased nutritional content, non-bruising fruits, and healthier corn oils [2]. In the case of developing countries, the ability of GM crops to increase food production could potentially be beneficial. Critics of GM use in third world countries state that there must be enough food and that we must distribute it better, but this cant be the sole solution because even countries with surplus food distribute it poorly. GM crops could make it possible to increase their food production in order to not only increase supply, but improve their economies and decrease dependence on other countries [1]. However, a major issue is that the majority of de veloping countries have other confounding issues such as insufficient scientific capacity, insufficient regulatory capability, and lack of economic expertise [2]. When looking at the safety of GM crops, both human health and environmental risk must be considered. GM food safety is treated differently than traditional foods because the organism’s characteristics may have been modified, for either better or worse. Human health areas of concern include toxicity, allergenicity, stability of the gene transferred and the probability of further gene transfer, and unintended effects. Environmental concerns stem from the potential for genes to enter wild populations, decrease biodiversity or encourage invasive species, and increase the use of pesticides. From the perspective of public opinion, people are concerned about GM foods because up until the early 1990’s most people had little understanding of molecular research. Further, outright benefits to the consumer are few, since the food isn’t cheaper and doesn’t last longer. In Europe specifically, several food scares have made people distrust risk assessments, particularly if there is little information on long-term effects [5]. GM crops currently usually fall into one of 3 categories: resistance to viral infections, resistance to insect damage, or tolerance to herbicides. In the near future, it is likely to see GM foods with increased nutritional content. Scientists are also working on other beneficial traits such as resistance against drought and other enhanced growth characteristics [5]. Around 30 countries produce GM crops, but just 5, including the US and Brazil, are responsible for 90% of the production. Corn, cotton, canola, and soybeans account for 99% of GM crops grown, with soybeans being roughly 50% [6]. In Favor of the Use of GMOs It would be amiss to not discuss the inherit benefits of GMOs before deciding whether or not their use is appropriate to alleviate world hunger. Benefits include increased crop production, herbicide tolerance and use of tillage systems that is beneficial for the environment, reduced pesticide use, economic prosperity, and the potential for increased human health. In terms of productivity, GM seeds are designed to increase productivity and profitability because the resultant plants are supposed to be more efficient and resilient [6]. One way this is done is through the introduction of genes that cause resistance against plant diseases or that can increase tolerance to pesticides. One example is the conferral of insect resistance. A gene for toxin production from the bacteria bacillus thuringiensis (Bt) is added to plants. It is a common insecticide and safe for human to consume. When crops produce this toxin they require less pesticide to be protected. The same principle applies to the insertion of viral genes to confer resistance against said viruses [5]. As a result, the need for external pesticide use is reduced, making crops easier to manage, resulting in less loss of yield, and thus making farming more sustainable. In fact, studies done by the USDA have shown a relationship that links the use of herbicide resistant and pesticide tolerant GM crops with increased crop yields. Similar benefits have been seen not only in the United States, but also as far as India, South Africa, and the Philippines [6]. In terms of environmental benefits, the reduced use of pesticides results in reduced water and soil pollution. Herbicide tolerant (HT) crops have been successful at improving methods of weed management. Mixtures of different herbicides can control many different weeds but are not always reliable and are often expensive. Many HT crops allow for the use of a single, nonspecific herbicide for all weeds [6]. By keying in on just a few methods rather than many diverse methods of herbicides, HT crops have made weed control much simpler and has been suggested to have led to an overall decrease in herbicide use [7]. There are many obvious benefits to reduced pesticide use, including less exposure to farms, less residue in food or in feed crops, less chemicals being released into the environment, and increased pollinator diversity [6]. The use of little to no tillage is beneficial for decreasing soil erosion, and while it is a correlation not a causation, studies have shown that farmers who use GM crops are more likely to practice conservation tillage, and those who use less tillage were more likely to use GM seeds [6]. This farming technique conserves soil and moisture, while decreasing carbon dioxide emissions, leading to an overall decreased environmental footprint [8]. In fact, GM crop-associated fuel reduction has decreased carbon dioxide emissions the equivalent of taking 500,000 cars off the road [6]. In regards to human health, reduced exposure to insecticides is always beneficial. Even when insecticides are still used, GM crops usually utilize glyphosate, which is fairly-nontoxic [6]. On top of crop loss, insects can carry diseases harmful to humans. Crops that are pest resistant due to the Bt toxin genes protect against specific insects and are harmless to humans. Bt technology has the capability to reduce levels of mycotoxin contamination that can be found in grain, lowering nutritional quality of food and limits weight gain in farm animals being used for food [9]. All GM foods on the market must pass regulatory approval from the US FDA or the European EFSA. Most interestingly, GM crops can be modified to improve health and nutritional quality. This may lead to a decrease in allergens, or increased protein or nutritional content. This can have applications in developing countries where hunger is prevalent. Finally, when considering the economy, GM crops have value because of o perational benefits to farmers, including cost reduction from using less pesticides and increased crop yields [6]. Continued adoption of GM crops has led to economic advantages and farm profitability in both the US and developing countries [8]. All of these benefits must be considered when determining if the use of GM crops is appropriate for third world countries and the amelioration of hunger, both from a safety standpoint in general as well as more specifically and situationally. As mentioned, the world’s population is rapidly growing and is expected to hit 11 billion by 2100 [6]. Some people believe GM seeds can help in feeding this growing population. Even countries that produce surplus amounts of food have a tendency to distribute it poorly, and thus poor countries must find a way to increase their food production. Food production on a global scale requires that crops are able to be grown in more tropical and less temperate climates. These areas are often riddled with pests, plant diseases, and poor-quality soil. Due to the prevalence of insects, post-harvest losses can be extremely high. Further, there are rarely adequate storage conditions, which can lead to further food lost. In these cases, GM foods that ar e fortified against pest resistance and strengthened for extreme climates can help this problem [1]. Weed management is a massive undertaking. In developed worlds, we have plenty of technology, but in developing countries there is a lot less infrastructure, and long labor hours in the fields are often required. In regardless to the lack of appropriate technology, there is either a lack of resources to adapt new technology, or the technology does not exist because major research companies have no financial incentive to find solutions for weeds that are specific to crops grown in African or Asian countries. As a result, HT or Bt crops play a huge role as they are one of the few labor-light options for superior crop growth [9]. As new novel GM crops are being developing, one with massive potential is drought-tolerant crops. These crops have the potential to increase food production by 35% in dry conditions. This is important because a drought in TX in 2009 led to crop losses that cost over $3.5B. The situation is far worse in developing countries such as Sub-Saharan African where there is little to no rainfall, and little use of irrigation systems. Here, the potential of these crops is enormous [9]. By not finding better solutions, the environment is put at risk in the sense that millions of hectacres of tropical forests are being leveled yearly in the attempt to find better farm land [1]. The majority of farmers in third world countries who live rurally rely on subsistence agriculture, or the production of just enough food to get by. If productivity is increased, they have the potential to not only survive, but to develop a form of income. Most subsistence crops are rice and corn, and thus Bt corn has a role. When farmers are able to financially benefit from the use of these crops the economy can be stimulated. Looking into further impacts, if farm yield is increased, families can profit enough to be able to afford to send their kids to school; easier field management would also mean that women and children are free to get an education [9]. Before the wide-spread use of pesticides, herbicides, and fertilizers, no one ever considered that world hunger could potentially be eliminated. The introduction of crops that could grow with the use of these chemicals was called the Green Revolution. Some analyses have shown that hunger decreased by 16% during the two subsequent decades, and now people are calling for a new Green Revolution, this time using genetically altered plants [3]. For the reasons previously described, and for ones not yet presented, there may or may not be a place for GMO technology in solving world hunger. But there is no doubt that plant biotechnology can positively affect developing countries in other ways. As malnutrition is a major issue for both women and children, fortification of foods can help. An excellent example of this is the existence of Golden Rice, a crop enriched for Vitamin A, which is needed for both vision and the development of an immune system. Vitamin A Deficiency leads to 2.2 million deaths/year. Finally, plants can be used to produce cheap oral vaccines that are often temperature stable. Through plant biotechnology, vaccines have been developed for Hepatitis B, rabies, and even diarrheal diseases, which is largely significant considering diarrheal diseases account for a huger number of under-5 deaths in developing countries [9].

The On The Australian Government Sponsored Program,...

The Australian Government sponsored program, Blurred Minds, is in need of your help with a game! A game was created by the government and it need improving. We need you to create a game brief to pitch your ideas. The winners who produce the best pitch will win a contract to create the game, including the prize of $5000 total. What - Game Objective Overall the aim of the game is to facilitate a virtual simulation of drinking scenarios teenagers may be exposed to in the real world and for the player to experience the consequences of their drinking choices and actions in a safe environment. The game â€Å"Don’t Turn a Night Out into a Nightmare†, has been made to teach teens about safe drinking and to curb dangerous drinking behaviours by demonstrating its consequences. The aim of the game is to curb unsafe teen drinking behaviours. Using general and relatable scenarios, the game puts players into a virtual environment where they are encountered by a variety of people, places, and situations where they have chances to engage in social activities and consume alcohol. Depending on the route they take, they may receive a good ending, by engaging in safe or moderate drinking, or ending on a bad note, overdrinking and engaging in dangerous or illegal behaviour, which ends the game as a ‘Nightmare’. Who - BlurredMinds - Gamifying alcohol education No more teachers and no more books! The Blurred Minds program (www.blurredminds.com.au) is an interactive alcohol and drug education programShow MoreRelatedImportance of Surrogate Advertising in Creating Brand Identity for Liquor Industry(Final)14020 Words   |  57 Pagestheir readers/viewers should inculcate. 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Russian Literature Free Essays

Russian literature: History Overview Russian literature has long been a cultural focus of the entire world. It’s not surprising that the formation of Russia’s first literary traditions goes back to the first century. The adoption of Christianity boosted the development of literacy, philosophy and theological literature. We will write a custom essay sample on Russian Literature or any similar topic only for you Order Now The earliest literary works were not written in the Russian language but in Old Church Slavonic which was developed in the 9th century by Greek missionaries Cyril and Methodius. Old Church Slavonic became the liturgical language of the Orthodox Church, prompting literary activity in Russia. In 988 Vladimir I, Grand Duke of Kyiv, converted to Christianity and made it Russia’s official religion. Eventually, religious ties between Russia, the Byzantine Empire, Ancient Rome and Greece strengthened and began to share common traits. As literacy rapidly developed, so did Russian literature. Historical chronicles, sacred scriptures, biblical texts, sermons, biographies of saints and other religious writings and poems were translated from Greek into Old Church Slavonic which remained the literary language of Russia until the 17th century. At that time, books served mainly as a means to foster religious awareness. In the long run, Christianity marked the character of the Russian literature. Church literature laid the foundation for the ideas of Russian unity and Russian national identity. First works of Russian literature Byzantine Greek writings influenced the first texts created during the Kyiv period. The most significant sermon, â€Å"Slovo O Zakone I Blagodati† (1050; â€Å"Sermon on Law and Grace†), is a detailed oration written by the head of the Orthodox Church in Russia at that time, Metropolitan Illarion. It is believed to be the first original work of Russian literature. The chronicle â€Å"Povest’ Vremennykh Let† (1113; â€Å"The Tale of Bygone Years,† also known as â€Å"The Russian Primary Chronicle†), attributed to the monk Nestor, explores the history of the East Slavic peoples, namely Russians, Belarussians, and Ukrainians up to the year 1110. However, the most prominent work of the period is probably â€Å"Slovo O Polku Igoreve† (1185; â€Å"The Tale of Igor’s Campaign†). It focuses on a Prince Igor? s failed raid against an army of Asian nomads and is written in lyrical poetic language. The creation of religious scripts went hand in hand with the creation of folk poetry; songs, epics and fairy tales described authentic Russian life and culture. In the late 11th and early 12th century, â€Å"Teaching† by Prince Vladimir Monomakh and â€Å"Wanderings of Daniel† featured a fusion of religious scripts with folk literature. In 1240 the Tatars invaded Kyiv, bringing an early end to this period in culture. For the next 200 years the Tatars occupied most of Russia. While Europe was enjoying the Renaissance, Russian literature was at a standstill. A series of upheavals and riots throughout the 16th and 17th centuries brought political and secular influences to literature. â€Å"Messages of Ivan the Terrible† and the autobiography of Arch Priest Avvakum were the first literary works written in spoken Russian. These works mixed the church and bookish languages with folk speech. One of the most important and notable literary works of the 16th century was â€Å"Domostroi† (â€Å"House-Orderer†). It set the rules for moral behaviour and gave instructions for running a household. In the 16th century folkloric poetry was on the rise as was the popular genre of the secular story of manners. In the 17th century Russian culture was greatly influenced by Western European values. Tsar Peter the Great? s fascination with European culture was looming large and brought the first printed books to Russia, almost all of which were religious in content. A number of Russian poets started composing verses imitating Western authors. In fiction, the influence of Western adventure tales such as â€Å"Don Quixote† by Miguel de Cervantes, is obvious in â€Å"The Tale of Savva Grudtsyn† (â€Å"Povest’ o Savve Grudtsyne†) and â€Å"The Tale of Frol Skobeev† (â€Å"Povest’ o Frole Skobeeve†). In 1678, the first plays written by a Russian author, Symeon Polotsky, appeared. Step by step, modern Russian literature started to emerge as more and more writers began to develop their own unconventional styles. By the 18th century written Russian finally came into wide use, replacing Old Church Slavonic. Peter the Great and Catherine the Great were keen to promote literature in Russia. Perhaps the most important figure of Russian intellectual life in the 18th century was Mikhail Lomonosov who rose from peasant origins to become a prominent scientist and writer. One of the greatest poets of the time was Gavrila Derzhavin. Russian author Denis Fonvizin dominated the drama. His plays â€Å"Brigadir† (written 1768-1769; published 1790; â€Å"The Brigadier†) and â€Å"Nedorosl? (1782; â€Å"The Minor†) mocked the manners and morals of the upper classes. One of the most interesting non-fiction works of the period was â€Å"Puteshestvie iz Peterburga v Moskvu† (1790; â€Å"Journey from St. Petersburg to Moscow†) by Aleksandr Radishchev. It earned its author a ten-year exile to Siberia. Nikolay Karamzin established a Russian prose style in his travel writings with his famous â€Å"Istoriia gosudarstva rossiiskogo† (1818-1824; â€Å"History of the Russian State†). Golden Age of Poetry The 19th century was probably the most fruitful period in the history of Russian literature. Alexander Pushkin Alexander Pushkin 6 June 1799 – 10 February 1837 Mikhail Lermontov Mikhail Lermontov 15 October 1814 – 27 July 1841 Nikolai Gogol Nikolai Gogol 31 March 1809 – 4 March 1852 Ivan Turgenev Ivan Turgenev 9 November 1818 – 3 September 1883 Lyev Tolstoy Lyev Tolstoy 9 September 1828 – 20 November 1910 Anton Chekhov Anton Chekhov 29 January 1860 – 15 July 1904 The first few decades of the 19th century came to be known as the Golden Age of Poetry. Without a doubt, Aleksandr Pushkin’s renowned novel in verse â€Å"Evgeny Onegin† (1823-1831) cemented his name in history. Before the 19th century, drama received very little attention from Russian writers. It continued until two pillars of Russian drama Aleksandr Griboedov (â€Å"Gore ot Uma† 1833; â€Å"The Woes of Wit†) and Aleksandr Ostrovsky (â€Å"Groza,† 1860; â€Å"The Thunderstorm†) stepped into the spotlight. But by the end of the century, several timeless plays were written by Anton Chekhov, for example â€Å"Chaika† (1896; The Seagull). The author of the most famous short story in Russian, â€Å"Shinel† (1842; â€Å"The Overcoat†), Nikolay Gogol, is considered to be the original master of Russian prose of the 19th century. His comic, grotesquely humorous collection of short stories â€Å"Vechera na khutore bliz Dikanki† (1831-1832; â€Å"Evenings on a Farm near Dikanka†) are peppered with the local colour and ambience of Ukraine. Fyodr Dostoyevsky’s novels examined political and social issues as well as philosophical and moral problems of Russian society. His â€Å"Crime and Punishment† (1866) is considered to be one of the best novels of all time. Leo Tolstoy, like his contemporary Dostoyevsky, was not just a brilliant novelist but a political thinker and philosopher as well. His novel â€Å"Voina i Mir† (1865-1869; â€Å"War and Peace†) is a family and a historical novel in one and is said to be one of the greatest literary works in the history of world literature. Short fiction and poetry gradually replaced the novel and by the end of the 19th century were the dominant genres of Russian literature. Silver Age Alexander Blok Alexander Blok 28 November 1880 – 7 August 1921 One of the most gifted lyrical poets produced by Russia after Alexander Pushkin. Impressionism and symbolism replaced social realism. A new breed of Russian poets was inspired by Western European cultures, while Russian culture was gaining in popularity in Europe. Russian poet and novelist Valery Bryusov introduced symbolism to Russian audiences. One of the most sophisticated poets of the time was Aleksandr Blok. His greatest work, â€Å"Dvenadtsat† (1918; â€Å"The Twelve,† 1920), described the mood of Petrograd (now Saint Petersburg) in the winter of 1918 in the wake of the 1917 Bolshevik Revolution. Some of the greatest poets of the 20th century who opposed the Bolshevik Revolution and Soviet rule were Anna Akhmatova (Requiem, 1964), Marian Tsvetaeva and Osip Mandelstam. The last of these was arrested in the 1930s and died in a labour camp. Socialist realism Among those who supported the 1917 Revolution was a prominent Soviet novelist and playwright, Maksim Gorky (â€Å"Mother,† 1907). He was also a founder of socialist realism. After the Revolution, many writers left Russia for Europe and the West. Perhaps one of the most gifted among them was novelist Vladimir Nabokov who emigrated to the United States in 1940 and began writing in English. Under Joseph Stalin, the Soviet regime’s enforcement of literary guidelines made many established writers withdraw from literature. Little literature was created at that time. Works by Andrey Platonov and Mikhail Bulgakov disappeared in the 1920s. Although Bulgakov had published several plays and stories, his masterpiece â€Å"Master and Margarita,† completed shortly before his death in 1940, remained unknown until it was published in 1966. After the end of WW2, the guidelines of socialist realism were enforced even more strictly than before, and the period from 1946 until the death of Stalin in 1953 was probably the bleakest in Russian literature of the 20th century. Russian literature in exile However, the decades after Stalin’s death saw several thaws. Restrictions over literature were eased. In an effort to cast off Stalin’s legacy, Nikita Khrushchev expanded the limits of what could be said in public and written in the press. In the 1960s a number of works that had previously been banned were republished and many writers felt relief. Boris Pasternak finally published his legendary novel â€Å"Doctor Zhivago,† although outside the Soviet Union. At first it was accepted by a Soviet magazine, but then rejected. Eventually it was published in the West in 1957. Pasternak was awarded the Nobel Prize for literature in 1958, but was forced by the Soviet authorities to decline the award. Khrushchev’s campaign against Stalin also allowed the publication of another masterpiece, â€Å"Odin den’ Ivana Denisovicha† (â€Å"A Day in the Life of Ivan Denisovich,† 1963) by Aleksandr Solzhenitsyn. It appeared in the leading Soviet literary magazine, causing a sensation. It focused on the realities of life in prison camps to which tens of thousands of people suspected of anti-Soviet views, including Solzhenitsyn himself, were sent. But still, novels by Solzhenitsyn, such as â€Å"Rakovyi Korpus† (â€Å"Cancer Ward,† 1968) and â€Å"V Kruge Pervom† (â€Å"The First Circle,† 1968) could not be published in the Soviet Union. Their publication abroad eventually led to an official campaign against the writer that resulted in his expulsion from the Soviet Union. He was awarded the Nobel Prize for literature in 1970. Among other prominent anti-Soviet authors was the poet Joseph Brodsky, who left the Soviet Union in 1972. In 1987 Brodsky too was awarded the Nobel Prize. Like Solzhenitsyn, he moved to the United States. New faces The early 1990s saw the collapse of the Soviet Union and with it the end of 70 years of state control over literature. Official censorship was over and the government proclaimed freedom of the press. This long-awaited independence had profound effects on Russian literature. Works by writers How to cite Russian Literature, Papers

Literature Review Water Consumption

Question: Discuss about theLiterature Reviewfor Water Consumption. Answer: Introduction Background and Overview of Water Consumption In the previous studies, it has been identified that the water consumption in different countries has increased. However, supply of drinking water in the countries is not enough for meeting the demand for the drinking water (Xu et al., 2009). The water shortage occurred in different countries because of the carelessness of the people. Many times, the people misuse the drinking water. The water pollution is the other reason behind the shortage of drinking water. Due to the high water pollution, the quality of the drinking water has decreased, which causes different diseases. Due to the shortage of drinking water, the people in different countries especially in UAE are suffering much. The solutions of this problem are desalination and reuse of grey water. Definition of Water Consumption Water consumption can be defined as the consumption of fresh water, which is taken from the ground or other surface sources of water for temporarily or permanently (Khan, Badr Al-Zubaidy, 2014). The cost of desalination and reuse of grey water is much high, which may affect the economy of the countries. Thesis The increased rate of water consumption is a big problem for the countries and this problem must be solved as soon as possible. Theme 1: The water consumption is playing rule in different aspects In the words of Khan, Badr and Al-Zubaidy (2014), water is the primary source of life. Alkend and Omar (2013) stated that water is the basic need of any life. The function of water can be identified in several areas like, houses, schools, factories and other places. The households use water in order to perform their day-to-day activities like, cooking, washing, gardening, drinking and others. In schools and colleges, water is used for drinking, cleaning and washing purposes. Different factories use water in order to run their production and at the same time to supply the water to the workers for drinking and cleaning purposes. Xu et al., (2009) stated that water is also important for the growth of the plants. Water helps the plants in the photosynthesis process. This means, water helps the plants getting their foods, which is the main source of growth. On the other side, the consumption or use of water has direct effect or relationship with the economies of different countries. In the countries, where water shortage exists, requires desalination or reuse technology to maintain the smooth flow of water supply to the people, plants and animals. Maria Botros has stated in her article Solutions to tackle water scarcity in the UAE that the cost of implementing and processing the desalination and reuse technologies cost much, which can increase the cost of the economy. If the cost in the economy increases, the income level automatically decreases. Theme 2: The Effects of the Water Consumption in Several Aspects The over consumption of water has impacted the life and organisms. Over water consumption created fresh water shortages in different countries, especially in UAE countries. Due to this, the governments in the countries are requiring implementation of advanced technologies, which are costly (Gulfnews.com, 2017). However, the water shortage problem has not been solved completely. In many UAE countries, people are not getting enough drinking water and due to that many diseases are taking place. As per the statistics, every day, 5000 children die due to the shortage of water or due to drinking low quality water. The worlds statistics have shown that in last 50 years, the freshwater consumption has increased by 64000 billion liters. The statistics have also shown that to produce one liter of bio-fuel, near about 4000 litres of water is required (Worldometers.info, 2017). Over use of water creates water shortage, which has direct impact on the climate and environment. The level of global warming has increased due the water shortage. At the same time, the water shortage is also causing threats to the plants. The quality of water is decreasing, which is also affecting the plants as well as people and other animals (Md. Bader, 2011). As the agriculture in the countries depends on water, the water shortage or bad quality of water is also negatively affecting the agriculture sector. Theme 3: The Solutions to Reduce Water Consumption and How Control it In order to solve the water shortage problem, the governments as well as people in the countries require to come forward. The water supply authorizes of the countries can reduce the water consumption by setting a specific consumption standard for each household and factory (Gulfnews.com, 2017). The governments can implement specific water consumption laws in order to control the water consumption. The government can also warn the people in the country to be more careful about the water usage. Along with these, the government can also implement the desalination and reuse technologies in order to solve the problem. These technologies will help to produce more fresh water or drinking water. Conclusion In this study, it has been identified that the level of water consumption has increased much in the present scenario. Due to the over consumption of water, many problems have occurred like, global warming, critical diseases and shortage of drinking water. In order to solve these problems, the governments can set water consumption standards and can implement desalination and reuse technologies. If the water consumption is reduced, then the countries may enjoy several benefits. If the water consumption in some countries is reduced, then the other countries, where the people face water scarcity, can get required amount of drinking water. The people can survive properly. The reduction in the water consumption will also help reducing the global warming and maintaining the standard of natural environment. Reference List: Alkend, R. R., Omar, S. (2013). Total Bacterial Quantification in Homes' Water Tanks.International Journal of Applied Biotechnology and Biochemistry,3(1), 51-74. Gulfnews.com. (2017). Dubai News, Abu Dhabi News, UAE News and International News from GulfNews.com plus Gold rates, sport scores, city guides, prayer times, Dubai financial data, weather forecasts and more. GulfNews. Retrieved 4 February 2017, from https://gulfnews.com/ Khan, S. A., Badr, A., Al-Zubaidy, S. N. (2014, March). Valuation of Chilled Water Condensate through Air Conditioning to Diminish Water Scarcity. InInternational Journal of Engineering Research and Technology(Vol. 3, No. 3 (March-2014)). ESRSA Publications. Md. Bader, F. (2011). The Effects of Different Faucet Aerators on Bacterial Growth and Water Quality, 1(1), 1-92 Worldometers.info. (2017). Worldometers. Retrieved 4 February 2017, from https://www.worldometers.info/ Xu, P., Wang, G., Cath, T., Drewes, J. E., Ruetten, J. (2009). Consider the Pros and Cons of Desalination (PDF).Opflow,35(3), 10-13.

An exploration of the ways in which the men in Journeys End and Regeneration are affected by the War Essay Example

An exploration of the ways in which the men in Journeys End and Regeneration are affected by the War Essay Both R.C Sheriff and Pat Barker use their characterisations as means of conveying the effects of the traumas of war on the soldiers in Journeys End and Regeneration. These two texts not only explore the stress and emotional problems the men endured in response to the horrors of war, but also the ways in which they coped with or tried to escape them. Journeys End and Regeneration approach these concepts in sometimes similar ways which can be directly linked, yet at other times in contrasting ways. While Journeys End illustrates the effects of war on the men on the front line in the trenches, Regeneration focuses on the suffering of the aftermath of war of the soldiers their time at Craiglockhart Hospital. In Journeys End it is apparent that Stanhope is affected by his experiences of war and turns to alcohol in attempt to cope with his suffering. Other comrades are aware that his habit has escalated Hardy comments that he never did see a youngster put away the whiskey he does and they realise how his behaviour contradicts his old principles. Sheriff demonstrates Stanhopes preceding ascetic lifestyle through Raleighs admiration, once at school he caught some chaps in study with a bottle of whiskeyThe roof nearly blew off. This distinct contrast in character, displays the way in which war could change the soldiers behaviour dramatically. Stanhope exhibits paranoia through his desire to read Raleighs letters, emphasising his need to censor all letters and urges Osborne to cross out what (Stanhope) says about (him). Through his demands, Sheriff portrays Stanhope as being ashamed of the person war has made him. Barkers portrayal of Anderson in Regeneration can be compared to Stanhope, as he too leaves the war a changed character as a direct result of his experiences. His psychosomatic struggle to face his fear of blood is demonstrated through his constant nightmares, haunting him with images of horrifying injuries of his patients. It is evident from the recurring images of blood it pumped out of him that Anderson becomes incapacitated by the fear of blood, and thus, incapable providing for his family. We will write a custom essay sample on An exploration of the ways in which the men in Journeys End and Regeneration are affected by the War specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on An exploration of the ways in which the men in Journeys End and Regeneration are affected by the War specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on An exploration of the ways in which the men in Journeys End and Regeneration are affected by the War specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Sheriff uses Trotter to illustrate an alternative way in which the soldiers coped with the strains of war. In order to make the time go alright, Trotter blacks (circles) in to mark off each hour. Not only does this demonstrate the soldiers desperation for the war to end but also indicates the absence of the concept of time in the trenches. These black circles evoke images of bullet holes, showing that the concept of war is always on the soldiers minds and they struggle to escape such thoughts. Trotter is also used to create a sense of bathos throughout the play, through his constant longing for food. He recognises the lovely smell of bacon! and converses with Mason about food. It becomes evident that Trotter eats for comfort, in a similar way that Stanhope drinks. His comment that wars bad enough with pepper, but without pepperits bloody awful, creates light-hearted relief against the reality of war and death. This abrupt change in ordinary style provides a contrast in the play, givi ng the audience a sense of normality, which is unmistakably a way in which the soldiers attempt to cope with their everyday struggles in the trenches. In addition to this, the soldiers in Journeys End use trivial games, such as earwig racing, not only to pass the time, but also as an attempt to shield themselves from the psychological effects of the war. The men display enthusiasm in playing such child-like games: if you want to get the best pace out of an earwig, dip it in whiskey makes em go like hell!, suggesting that they are suffering from a loss of youth due to entering the war at such a young age, causing them to revert back to their childhood ways. Similarly, this concept emerges in Regeneration. When Burns invites Rivers to his home, he looks like a child trying to remember what it was that grown-ups said to newly arrived guests. Here Barker demonstrates how young men could often remain innocent and naà ¯Ã‚ ¿Ã‚ ½ve through the carnage of war. Furthermore, Barker highlights the fact that Burns has been aged by the war and looks like a scarecrow. This depiction evokes images of a scrawny, hunchbacked man with weathered ski n and a vacant and expressionless face. The Sam Browne belt, bunching the loose fabric round his waist tied him together could be interpreted as a metaphor the belt being the one thing that is holding himself together emotionally. As a result of being pressurised to mature so hastily in becoming a captain, Burns is shown to be suffering from a loss of youth, both physically and mentally. A prominent distinction displayed between the two texts is the degree of realism established through language and the characters differing attitudes of war. The characters in Journeys End are constantly attempting to see war in a positive light and adopt an optimistic mind-set throughout their time in the trenches. Romantic imagery is a common method used in attempt to cope with the psychological scaring evoked by their traumatic experiences. Stanhope and Osborne describe the sunrise using positive adjectives such as gorgeous and splendid, provoking images of a romantic setting where battles take place. Consequently, it can be argued that this description provides an unrealistic portrayal of war. Moreover, although Osbornes comparison between sport and battle may seem true when he refers to no-mans land as the breadth of a rugger field, his association between them may also be observed as a romantic perception, as it moves away from the war. Thus, Sherriff exemplifies, through the so ldiers idealistic perceptions of war as a game, how they coped emotionally by underestimating aspects concerning war. In Regeneration, Barker perhaps provides a truer perspective of war through her use of realistic and often graphic language, a prime example being that Burns had time to realise that what filled his nose and mouth was decomposing human flesh. Through this direct and pragmatic approach, Barker explores the different effects experienced by the soldiers through various characters: Burns traumatic incident on the front line causes him to relive the horrors of his dreams and from every nightmare he awoke vomiting. Sassoon suffers form similar effects, as his hallucinations are discussed directly in the novel, the pavement was covered in corpses. Barkers honest and direct approach provides the reader with an accurate insight into the psychological distress experienced by the soldiers. However, the concept of soldiers using romance and escapism seen in Journeys End, in an attempt to evade the emotional effects, can also be found in Regeneration, through the characters Owen and Prior. Owens poetry initially provides him with escapism from the war, as he claims that he has always thought of p-poetry as the opposite of all that. The ugliness. He realises that poetry is something to t-take refuge in. Prior feels sexy while walking i nto no-mans land, conveying how soldiers often used sexuality to detach themselves from the misery of war; here, Barker demonstrates that men often coped with the ordeal of war by focussing on sex. Both authors demonstrate how soldiers can become psychosomatic in response to war. In Journeys End, Sherrif uses Hibbert to offer direct insight in to the psychological damage inflicted on the men. Hibbert claims he cant stick it any longer due to suffering from neuralgia. Despite Stanhopes disregard to this and his view of him being a worm and a shirker, Hibbert maintains that he wants to go sick. When confronted by Stanhope, Hibbert is shown with his eyes tightly screwed up as he stands quivering, evidently providing an image of someone whos mental state is seriously effected by the war. A similar notion is conveyed by Barker through Willard, who claims that he is paralysed despite Doctors telling him There was no injury to the spine. Rivers concludes that paralysis occurs because a man wants to save his life from taking part in some hopeless battle. Similarly to Hibbert, Willard is reluctant to concede anything that might suggest his illness was not purely physical. It is evident that he comes to realise that I cant walk because I dont want to go back. It can be concluded that, although both texts demonstrate the effects of war, the authors adopt similar and dissimilar methods of illustrating how the horrors of war can scar men psychologically and physically. The results of war on the men in both texts can often be directly linked, despite Sherriff and Barkers alternate styles of approach.

Roots Of Our Faith Essays - Christology, Prophets Of Islam

Roots Of Our Faith Essays - Christology, Prophets Of Islam Roots of Our Faith As Christians, why do we need the Old Testament when we have the New Testament? This is a question often asked in modern day Christianity. This is also the question which seems to provoke the writing of The Old Testament Roots of Our Faith, by Paul and Elizabeth Achtemeier. The Achtemeiers point out in their book that in modern day thinking we view God as a loving father (pg. 1-2), rather than the God of the Old Testament who seems to act in jealousy over his own power with the destruction of everything. So why then do we read the Old Testament? The final reason is "We can?t understand the nature of Christians unless we understand Israel."(pg.5) according to the Achtemeiers, and Israel as pointed out throughout the book is the root of all Christianity today. The main purpose behind this book is to provide us with a rope which connects us and our New Testament thinking to the Old Testament. The single main theme that conveys this thinking is that throughout all God has k! ept his word with mercy and love. Achtemeier shows us this link by basically giving us an entire overview of the Old Testament in a form which ties to the coming of Jesus Christ as the Son of God. We can believe God?s link to Jesus Christ and the world today, by the point, through everything God has gone through he has remained true to his word or covenants. God?s greatest creation, man, rebelling against his own authority has been the cause for most of the problems in the Old Testament. In started with Adam and Eve wanting to be like God themselves which led them to sin and continued on to Israel where sin was evident everywhere. In Israel, David, although chosen as the anointed one or messiah, committed adultery and murder, yet God?s mercy and forgiveness stepped in. Israel as a whole was given the ten commandments to abide by, yet they couldn?t. Despite many prophet writings that the end of Israel would come, God instead gave salvation to them through a new spirit and heart in the form of Jesus Chri! st according to the Achtemeiers. The book is organized primarily as the bible is organized with certain points, when needed, taken from other passages in both the New and Old Testament. The way it is ordered makes the book almost read like a story on a timeline through each book of the bible, in telling us what God has gone through for us to believe in his faith. Certain times in the book the Achtemeiers put in what seem like their own beliefs about particular parts which throw the reader off a bit. For example when they arrive at the time of David being the King in Israel, they seem to believe that David wasn?t the right choice to be the Messiah or wasn?t the chosen one at all. They back this point up by saying, "Yahweh seems often curiously absent from the history of Israel?s greatest king." (pg. 77) The Achtemeiers are clear throughout the book proving that God has always been true to his word and that is why we were given Jesus. An example is when the judging of Israel comes, they show us that God ra! ther than destroying Israel for being full of corruption, gives them a new heart and spirit, which falls in line with his covenant with Israel. I completely agree with the Achtemeiers feelings, after reading this book, that Jesus "is the fulfillment of the Old Testament Story." This book has been extremely helpful to me since in the past I?ve studied the Old Testament as all separate pieces with no real logical answer to any question. Before reading this I too felt that the Old Testament seemed to be more so a collection of stories that give us a basic moral understanding of how God thinks we should all act. While I don?t feel that I understand the New Testament better, I do feel that I understand the roots of it better, like where and why it came about. By knowing the roots of it better, I feel in the future while studying

Event Tourism Essay Example | Topics and Well Written Essays - 1750 words

Event Tourism - Essay Example Event tourism generally refers to an event which is organized for an audience from around the world. The event can be a public or corporate event which attracts people from around the globe and they visit the country to attend the event. Event tourism as a business includes the hotel reservations, transportation facilities, journey tours, and several other procedures that are organized for the tourists in order to make it easy for them. Event tourism brings huge revenues for the host country and adds value to the destination itself. This paper will discuss how event tourism has emerged as a popular type of tourism and what the main goals are. The event tourism has taken a considerable position in the tourism industry of today. Many tourism industries have given special attention to the event tourism and worked with event management companies to ensure an attractive event. The event can be a cultural festival, a sports event, a religious rally or a corporate conference. Such events ca n be organized by the private or public sector but the tourism business boosts immensely during these events. This is because most of the tourism agencies play their part by assisting the tourists, planning tours for them, arranging tickets for the event and reserving hotel rooms. It is the responsibility of the community and the tourist agencies to manage and supervise these major events which attract people from all over the world (Getz, 2008, p. 415). The major approach that a community shall adopt to host a successful event is the effective tourism planning. Even though the normal tourism industry faces much ups and downs regularly which are due to a variety of reasons such as changing weather conditions, acts of violence etc. But the event tourism industry manages to produce a large number of populations despite any of these factors. The major events that are planned have financial aspects which are arranged in advance so that the market fluctuations do not affect the arrangeme nts. The host community for major events such as the cricket world cup or the Olympics is decided as a result of a tough competition. The wide range of events adds to the host community’s economic health and a community shall carry out certain roles to determine the development of their event tourism industry. There are many aspects that a community has to consider while deciding whether to host a major event or not. Before competing for the hosting of the special event, a community must do their homework. A community shall consider an event specialist and know about all the basics about the event. This includes the event demographics, the needs, the dates and the things that need to be avoided for example in a religious event, a community might consider which drinks to serve and which ones to avoid. It is important for a community to know its own strengths and weaknesses before hosting a major event. The major things to consider are the funds available for the event, the emp loyees that are available and how skilled they are like are they multilingual, the facilities that can be offered and those which can’t be offered (Damster, 2005, p. 4). Advertising is another important action that has to be taken by the community and the tourism agencies to develop the event tourism and to host a major event. A community must know the potential basics before advertising the event and the facilities. The community must be sure of the party who is holding the event and the type of audience which is targeted. They should know the reason and motive behind the event, the reasons for choosing the location for the event and the expectations of

General motors project Research Paper Example | Topics and Well Written Essays - 750 words

General motors project - Research Paper Example Each of these segments is charged with organizing their designated world regions in sales, production, marketing, and development of products. Major factors that have been initiated by well performing companies such as Coca-Cola and Toyota include training of the employees, effective organizational structure, annual bonuses and gifts among others. In this regard, General Motors has emulated similar motivation strategies in order to be at par with its rivals both in the local and international market. The current business environment takes the tendency of globalization. Most business organization enacts the policy of diversity in their human resource management. The purpose of this is to make competitive, and ensure that they attract the market brought about by the diversity in its work force (Certo, 2000). For example it is essential for a marketing firm appealing to the Chinese market, to have a Chinese in its sales team. This is a report on the recommended ethical practices in an o rganization, and how to manage diversity in the team. Table of Contents Executive Summary 2 Table of Contents 3 2.0 ACTION PLANS 4 3.0 SWOT ANALYSIS 25 Memo to HR Management 28 Instructors Feedback Section 31 M1A1 - 31 References 32 2.0 ACTION PLANS 2.1 General Motors as a learning organization A learning organization is a term for an organization that implements learning for its members for its continued transformation. These organizations develop from the need to face the pressures surrounding them by enabling them to compete in a business environment (Marquardt, 2011). Sequentially, a learning organization has five concepts that govern the attainment of transformation. One, there is the system thinking in which the organization views itself as one body with different organs that make up its overall appearance. Secondly, personal mastery makes the next feature in a learning organization where an individual commits him or herself to the learning process. In addition, mental models and shared vision become the third and fourth parts of the process respectively. The former are the personal assumptions within an individual about the company while the latter is the common goal shared by all members of staff9 (Sessa & London, 2006). Lastly, the team learning aspect becomes the fifth key pillar in this organization that is mainly the collective pooling of individually learnt aspects drawn from other members of staff (Marquardt, 2011). Objectively, this paper will give the name of a company in which transformation will aim at by including the intended broad principles. Further, it will include recommendations to the chosen learning organization that may include motivation, team management, culture, ethics, and empowerment. The learning organization chosen would be General Motors Corporation. 2.1.1 Brief overview of General Motors General Motors is a name commonly associated to remarkable car brands in the world. Arguably, GM is the leading multi- state car manufactu rer with its headquarters in Detroit, Michigan in the United States. Globally, it has establishments in a hundred and fifty seven countries spread across several continents. It has over two hundred thousand employees under its wing by either employing them directly or indirectly. GM has four regional clutters namely, GM South America, GM Europe, GM North America, lastly GM International Operations. Each of these segments is charged with

Hashing Algorithms Information Technology Research Paper

Hashing Algorithms Information Technology - Research Paper Example Apart from these algorithms, Whirlpool, Bloom Filters and other algorithms are also widely used. Hashing algorithms are selected based on their efficiency. These hash algorithms depend on a set of hash functions that generate the key values which are in turn stored in a separate table known as the Hash Table. This table follows a unique pattern based on which the values generated in the hash functions are stored. The main aim of a Hashing algorithm is to simplify the intended process and to provide a hassle free operation of the process. By using a hashing algorithm, one can be sure that the data is completely secure. A hashing algorithm tries to solve the complex functionalities by generating a simple function which can be used in place of these complex issues. Origin The hashing algorithm has been in use for many years and almost all the fields make use of these hashing algorithms to help them resolve and simplify their process. Hashing algorithms are generally used to generate a k ey value or a specified format of number or text to enable the administrator to propose a certain level to the specified data. Given a set of data, a hash function is selected and implemented to produce the hash values. The various types of hashing functions like string hashing, hashing functions for encrypting data and other mathematical values. (Sedgewick & Wyne, 2011). The concept of string hashing is mainly used in database that stores the initial information pertaining to a particular file. The next form is cryptographic hashing, which is used in data conversion and user authentication. The original form of the data is changed by using any of the cryptographic or encryption algorithms, providing a secure environment to the data that is stored in the file. In this function, the original form of the data is changed to the encrypted form which is not readable by the regular user. If a person wants to access that particular file, he has to make use of the hashing function that decr ypts the data back to the normal form. The major idea behind this algorithm is to protect the data from outside world. Intrusion and unauthorized access is prevented, thereby giving a protective environment. This algorithm is mostly used to convert the passwords that are used by the user to enter a site or access a particular data. In this case, the encrypted form of the password is stored in the system, instead of the original password. Hence the password and other confidential information are maintained in the organizations and business environment. Though the numbers of hashing algorithms are more, only few are more efficient and effective in dealing with problems. Detailed Description Among the various hashing algorithms, SHA and MD5 algorithms are considered to be more efficient in handling any sort of data. SHA Algorithms SHA algorithm and its versions are one of the best algorithms that help in easing the functionalities and thus the functions are also same for every algorith m. The functions used in each version are different and this depends on the input value of the proposed function. The size of the input and output value also is an important factor, as each function is different in its own form. The versions include SHA1, SHA 384, SHA 256 and SHA 512. Each of these algorithms makes use of functions and constants that define the entire algorithm. These logical functions generally range from f1, f2 and ranges depending on the

Telstra Is The Australias Largest Telecommunications Companies Marketing Essay

Telstra Is The Australias Largest Telecommunications Companies Marketing Essay Abstract Telstra is the Australias largest telecommunications companies. it is the state-owned enterprises in Australia . Telstra is the one of the worlds best telecommunications company, and it is the Australias leading full-service telecommunications operator, it also set up a special department responsible for the development of data, internet and e-commerce business to promote the development of value-added services. Telstras marketing strategy is very successful, so the report firstly introduces the background of the Telstra. and secondly , it use market tool SWOT to analysis the Telstra ,from opportunities ,threats, strengths, weaknesses, and then analysis the Telstra s strategy. Finally, it gives a short conclusion. 1. Introduction Network modernization not only helps improve the traditional telecommunications services, but also to promote mobile services, internet and data services, and helps develop the business market. In the past three years, TELSTRA development in general rises. From the revenue growth, Total operating income growth, but the growth rate has decreased mobile, data and internet revenue growth fast, while the local, national and international long-distance revenue growth was flat, and some negative growth. 2. The background of the Telstra Telstra is Australias largest telecommunications and information services company, is the largest mobile operators and internet service providers. In 1997, the Australian Government sell 49.9percant of the shares to the institutional investors and individual investors to stake in the companys partial privatization, the government still holds 50.1percent of the shares. Its GSM network covers 94 percent of the countrys regions and population, and may be roaming in 65 countries; the second data network services have been opened based on CDMA technology. At present, Telstras internet users have more than 400,000, to promote the development of value-added business; it established a special department responsible for the development of data, internet and e-commerce business. (http://www.telstra.com.au/) 3. SWOT analysis 3.1 Strengths Telstra is the first operator which leads Australia into mobile broadband, since then, it had the advantage of maintaining network performance, Bandwidth upgrade to 21MBps. High bandwidth with free movement, the capabilities of accessing at anytime and anywhere, which makes 3G networks become increasingly attractive to users. Telstra is the Australias dominant carrier, which can be deemed as the national telecommunications operator to have the most extensive coverage of business. Propaganda in the market, Telstra has always emphasized that it has advantages of the largest covers, a wide speed and high capacity, which allows it to charge a price above the competitive service 3.2 weaknesses The wireless network was operated by the company -3GIS which is a joint venture between Telstra and HH. This strategy made Telstra to have the opportunity to quickly introduce 3G services in the 2100 MHz , then the bands end product was supported which has been published. However, Telstra has three different mobile networks, the features, pricing and coverage vary of each network were different. This situation is very complex to the end user, which is the high cost for Telstra. In addition, the 2G network traffic continues to increase, but the 2G core network already close to the end of its useful life 3.3 opportunities In order to provide support for more efficient business for mobile voice, Telstra introduced a new generation of mobile networks to exchange server. Before the implementation of this reform, all of these servers will be replaced by a new generation of servers, which formed four MSC Server Blade Cluster nodes in the two regions the of the four sites With the introduction of the new node and updating the management system, and, Telstra also expected to further reduce operating costs after the operation was improved (Muirhead, Hawkins, 1996). The feature of 3G Direct Tunnel allows Telstra to increase the launch of its mobile packet core network capacity for data services. It just needs a software upgrade of existing networks without purchasing additional hardware. In order to increase network capacity for demand, and reduce the cost was increased through the network capacity. The development of new technologies brought a tremendous room for growth and market opportunities to Telstra 3.4 threat Australias smaller fixed-line telecom operators will invest 4.1 billion Australian dollars (three billion U.S. dollars) to build high-speed broadband network. 9 major fixed telecom competitors of Telstras proposes to build a shared network, and may be associated with private equity or other financial investors. Telstra own broadband initiatives were under threat, because the move might hurt small-scale fixed-line operator Telstraà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s rivals Vodafone and Optus / SingTel are operating GSM networks, but coverage is less than Telstra. There are other related organizations selling these network-based mobile services, for example, Virgin Mobile resell network business on Optus / SingTel (Shields , Harvey,2010ÃÆ' ¯Ã‚ ¼Ãƒ ¢Ã¢â€š ¬Ã‚ °. 4. Telstra Marketing Strategy 4.1The Strategy of customer Segmentation Consumer culture has its own variety of usage patterns with different age and different sex; different cultural patterns determine the extent of the use of new business(Banuargo ,2008). Australian operator Telstra launched customized services for young people in June 2002.It Targeted young people under the age of 25 markets. Which introduced the brand Communic8 business according to the habits and expenditure constraints of young people using text messaging services . In line with the new SMS program, Communie8 also organized SMS promotional activities in cooperation with Sony Ericsson to find the fastest users to send text messages. The analysis also shows that, Communic8 users continue to increase SMS usage to chat and organize their social activities. 4.2 Customer-focused marketing strategy As the quality service business enterprises, their customer loyalty scores were higher, but customer high loyalty is closely related with sustainable growth of enterprises. These enterprises invested human and financial resources to understand customer needs, then develop innovative strategies and improve service based on customer needs. As a leader in the telecommunications industry in Australia, Australian telecommunications company (Telstra) is very clear to know what enterprise customers need. Customers want Australian telecommunications companys technical staff to visit them and solve various problems in front of their face (Rogers, 2004). Therefore, the Australian telecommunications company redesigned the profit sharing and incentive systems, which aims to improve service quality while increasing productivity. Under the new incentive system, each technical staff in the Australian telecommunications company has known tasks and objectives of their every day work. 4.3Value differentiation strategy The value of differentiation strategy has a great impact on the current economic of Telstra environment has little effect on the Telstra business. In fact, it is in this economic environment, wireless applications has become more highlighted, because these businesses can reduce resource occupation, reduce traffic, and improve efficiency (Ross, Bamber ,1998). Telstra and handset manufacturers maintain a close co-operation to market a wide variety of equipment and unique creative business. From the business point of view, Telstra huge range and fast speed can meet the bandwidth requirements of our customers who have the highest demand for wireless broadband. As Australias dominant carrier, Telstra can be deemed to have the most extensive coverage of business. 5. Conclusion As a called the worlds most profitable carriers, Telstra proved the effectiveness of its network strategy. Telstra has the worlds most advanced mobile core network for the foundation of business success. It provide a more clear direction on analysis for Telstras strengths, weaknesses, opportunities and threats, it should give full play to their strengths and avoid their weaknesses. It provided the advice to Telstras marketing strategy through the analysis of Telstra.

The Signal Man :: English Literature

The Signal Man Through out the story Dickens has created a sense of horror and suspension in his description of the setting, landscape, physical surroundings and the weather conditions. At the start of the story the signal man hears a voice shouting down to him from up above, instead of looking up in the direction he heard the voice coming from, he turned himself about and looked down the line. This seems rather odd as you would normally look to where you heard the voice. The man shouting down to him, was on a high cliff and he was steeped in the angry glow of a sunset and the signal man’s figure was foreshortened and shadowed, down in the deep trench so it was rather awkward for the man to see who he was shout to. The man repeats ‘Halloa! Below!’ only then does the signal man catch on who is shouting to him, so he turns himself about , and raises his eyes and say the mans figure high above him. It then goes on to say that the signal man looks up to him without replying, and he looked down at him without pressing him too soon with a repetition of his idle question. There then came a ‘vague vibration’ in the earth and air, quickly changing into a violent pulsation. This suggests that there is a disturbance in nature, this means that the train is coming. After the train had passed, the signal mans looks up again and motioned towards a point on the narrator’s level, the man then heads for that point. As he headed for that point, he noticed a rough zigzag path notched out, this suggests that there could be danger. It then goes on to describe the setting. The cutting was extremely deep, and unusually precipitous, it is a very dismal and dreary setting. It then says that the notched out path was made through a clammy stone that became oozier and wetter as it leaded further down the cliff, this reinforces the setting to be very depressing and gloomy. As he made his way down the zigzag path, the signal man looked as though he was awaiting his arrival. He had his left hand at his chin, and his left elbow rested on his right hand, crossed over his breast His attitude was one of such expectation and watchfulness, that the man stopped at it a moment, wondering at it. This could suggest that the signal man was wondering weather the narrator was a ghost or not. The signal man had a very weary appearance; it says that he was a